Call me Pietro. I am an Italian designer currently building Birdeye, a customer experience platform that helps businesses connect with their customers.

As a founding designer, I was fortunate to experience the entire journey from a (literal) sketch-on-a-napkin to a scale-up, series-C funded company.

Birdeye is famous as an online reputation management tool, but we recently expanded the platform with products such as Payments, Omnichannel Messaging, Surveys and Referrals.

Before Birdeye, I led the redesign of productivity apps (Email, Calendar, and Contacts) at Amazon, from conception to shipping to tens of millions of Fire Devices users.


I also designed for the first multimodal framework for Alexa, expanding the original Echo speaker to the upcoming Echo Show.

Previously I led and scaled Design at pre-IPO Ringcentral, and Tribune

My career started in Italy, in the “creative trenches” of Milan and Consavari Associati, the studio I eventually founded, managed, and grew to be the agency of record for brands such as Ferrari, Heineken, Cibavision, Came, Hit Casinos, City of Venice and others.